# publicis

> The onchain namespace for Publicis.

A dedicated onchain namespace for the Publicis Groupe ecosystem — agencies, clients and partners. Payments routed by name, settled instantly on Shaka.

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## Details

- **Namespace:** .publicis
- **Status:** Live on Shaka Deal
- **Chains:** Ethereum
- **Tokens:** ETH

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## Use cases

### Agency-level payment addresses

*Agencies*

Each agency within the Publicis network registers its own .publicis name. Client retainers, media buys and supplier fees route directly — no bank transfer, no net-30.

Example: `agency.publicis`

### Client billing and retainers

*Clients*

Clients with a .publicis name settle agency fees via Shaka. One deal link, one confirmation — the payment routes to every party simultaneously.

Example: `client.publicis`

### Production and tech partner payments

*Partners*

Production houses, tech vendors and freelancers working within the Publicis ecosystem use their .publicis name for all commercial settlements.

Example: `partner.publicis`

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## Why Shaka Deal

### Reserved for the Publicis ecosystem

The .publicis namespace is exclusively for entities within or authorised by Publicis Groupe. A controlled, premium onchain identifier.

### No wallet address in the workflow

Agency staff and clients never handle a 0x address. A .publicis name resolves directly — clean, professional, zero risk of error.

### Instant settlement

Retainers, media invoices and production fees settle the moment the deal is confirmed. No clearing delay, no manual reconciliation.

### Transparent and auditable

Every payment is permanently on the blockchain. Finance teams get an immutable audit trail — no disputes, no chargebacks.

### Multi-chain

The .publicis namespace resolves on Ethereum. Wherever the deal needs to settle, it settles.

### Native Shaka integration

No middleware, no plugin. Shaka resolves .publicis names at deal creation — the contract fetches the wallet automatically.

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The .publicis namespace is a dedicated onchain identifier for the Publicis Groupe — its agencies, clients, production partners and authorised vendors.