# o'neill

> The onchain namespace for O'Neill.

A dedicated onchain namespace for the O'Neill ecosystem — retailers, athletes and surf culture partners. Payments routed by name, settled instantly.

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## Details

- **Namespace:** .o'neill
- **Status:** Live on Shaka Deal
- **Chains:** Ethereum
- **Tokens:** ETH

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## Use cases

### Retail and wholesale settlements

*Retailers*

O'Neill retail partners and distributors use their .o'neill name for order settlements. Payments route directly — no bank transfer, no clearing delay, confirmed in seconds.

Example: `retailer.o'neill`

### Athlete and ambassador payments

*Athletes*

Sponsored athletes, surfers and brand ambassadors receive payments, bonuses and royalties via their .o'neill name. Instant, transparent, onchain.

Example: `athlete.o'neill`

### Surf and action sports events

*Events*

Event organizers, production crews and media partners working on O'Neill-sponsored events get paid via their .o'neill name. One deal, one link, settled in seconds.

Example: `events.o'neill`

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## Why Shaka Deal

### Built for a global surf brand

O'Neill operates across every surfing market. The .o'neill namespace resolves globally — no SWIFT, no FX, no delays wherever the swell takes the brand.

### Athlete payments, instant

Sponsorship fees, contest winnings and royalties route the moment the deal closes. No waiting for a wire that takes 5 days.

### No wallet address in the workflow

Athletes and partners never deal with a 0x address. A .o'neill name resolves directly — clean, simple, professional.

### Verifiable and permanent

Every payment is permanently on the blockchain. The chain is the receipt — no disputes, no chargebacks.

### Multi-chain

The .o'neill namespace resolves on Ethereum. Native, permanent, yours.

### Native Shaka integration

Shaka resolves .o'neill names natively. No setup, no middleware — the contract handles the resolution at deal creation.

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The .o'neill namespace is a dedicated onchain identifier for the O'Neill ecosystem — its retail partners, athletes, ambassadors and event stakeholders.

Shaka integrates this namespace natively. Any entity with a .o'neill name can receive payments on Shaka by name — no wallet address, instant, final.