# l'oréal > The onchain namespace for L'Oréal. A dedicated onchain namespace for the L'Oréal ecosystem — brands, partners and professionals. Payments routed by name, settled instantly. --- ## Details - **Namespace:** .l'oréal - **Status:** Live on Shaka Deal - **Chains:** Ethereum - **Tokens:** ETH --- ## Use cases ### Brand-level payment addresses *Brands* Each brand within the L'Oréal portfolio registers its own .l'oréal name. Supplier payments, agency fees and partner settlements route directly — by name, not by 0x address. Example: `brand.l'oréal` ### Supplier and agency payments *Suppliers* Approved suppliers and agencies register a .l'oréal name for their commercial relationship. Invoices paid via Shaka settle instantly — no bank transfer, no clearing delay. Example: `supplier.l'oréal` ### Partnership and licensing deals *Partners* Licensing partners and distributors use their .l'oréal name for deal settlements. Every payment is onchain, verifiable and final. Example: `partner.l'oréal` --- ## Why Shaka Deal ### Namespace reserved for the ecosystem The .l'oréal namespace is exclusively for entities within or authorised by the L'Oréal group. A controlled, premium onchain identifier. ### Payments by name, not by address No 0x address to share or verify. A .l'oréal name resolves directly to the linked wallet — clean, readable, professional. ### Instant settlement Payments route the moment the deal is confirmed. No bank clearing, no correspondent delays, no manual reconciliation. ### Verifiable and permanent Every transaction is onchain. Every payment is permanently recorded. No disputes, no chargebacks, no ambiguity. ### Multi-chain The namespace resolves on Ethereum — wherever the deal needs to settle. ### Enterprise-grade integration Shaka integrates .l'oréal natively. No plugin, no middleware — the contract resolves the name at deal creation. --- The .l'oréal namespace is a dedicated onchain identifier for the L'Oréal ecosystem — its brands, suppliers, agencies and authorised partners.