# dentsu

> The onchain namespace for Dentsu.

A dedicated onchain namespace for the Dentsu ecosystem — agencies, clients and creative partners.

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## Details

- **Namespace:** .dentsu
- **Status:** Live on Shaka Deal
- **Chains:** Ethereum
- **Tokens:** ETH

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## Use cases

### Core payment address

*Primary*

Primary ecosystem participants use their .dentsu name for deal settlements. Payment routes directly — no bank transfer, no clearing delay.

Example: `agency.dentsu`

### Partner and vendor payments

*Partners*

Partners and vendors use their .dentsu name for commercial settlements. One name, one link, instant payment.

Example: `client.dentsu`

### Project and team payments

*Projects*

Project teams and collaborators use .dentsu names for all payment flows. Verifiable, instant, permanently recorded onchain.

Example: `partner.dentsu`

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## Why Shaka Deal

### Dedicated namespace

The .dentsu namespace is a controlled, premium onchain identifier for its ecosystem.

### No wallet address ever

A .dentsu name resolves directly. No 0x address to share or verify.

### Instant settlement

Payment routes the moment the deal closes. No bank transfer, no delay.

### Transparent and auditable

Every payment is permanently on the blockchain.

### Multi-chain

Resolves on Ethereum.

### Native Shaka integration

Shaka resolves .dentsu names natively at deal creation.

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The .dentsu namespace is a dedicated onchain identifier for the Dentsu ecosystem and its commercial partners.